Innovation as an Engine of Growth

Innovation is a key enabler of growth, however it is often confused with creativity. Whilst creativity is just “having great ideas”, innovation means “having great ideas, choosing the right ones and doing something about it”.

Innovation goes beyond the development of new products and can produce new services, processes or completely new business models. The challenge when developing or reviewing an innovation capability is in understanding where best to focus efforts in order to maximise the return on innovation investment.

Good innovation performance requires strong capabilities in:

  • Idea generation,
  • Prioritisation, and
  • Implementation.

But this is not enough:

An innovation strategy from top management is necessary to guide innovation in the right direction. People management and the organisational structure provide the crucial foundation upon which innovation is built. Achieving an aligned Innovation Culture that actively supports the innovation strategy of the organisation is perhaps the most difficult aspect to achieve.

Cranfield School of Management and iProCon have co-developed an online tool allowing you to
understand the innovation culture of your organisation against five of the most prevalent
innovation culture stereotypes.
Click here to learn more about innovation culture stereotypes


Innovation Pentathlon
The Innovation Pentathlon (from Keith Goffin, Rick Mitchell: Innovation Management, 2010)


iProCon can help you to assess your current performance and design the necessary transformation to ensure you become more innovative, in the fullest sense of the word. For further details, please contact us.

July 2010

iProCon literally transformed our business, their grasp of our business was exceptional and they put us on a path of continued growth at a time our competitors were struggling in the face of an economic
down turn. Their professionalism and commitment has left a lasting legacy that is driving our business forward.

Jonathan Lennox

Managing Director
FSG Property Services


July 2010

iProCon provided us with the insight and direction to take our business from one which was small and prosperous but with many growing pains to one which had a sound infrastructure from which to build a platform of growth. They introduced financial vigor, operational efficiency and strategic insight to our company.

Nigel Burdett

Managing Director
Sol Services & Sol Eco